Starominski-Uehara, M. (2020, April 4). Brief Communication Analysis of Brazilian Presidency during COVID-19. https://doi.org/10.31235/osf.io/jr7eq

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The article analyzes the Brazilian presidency's communication strategy during the COVID-19 crisis, highlighting a conflict between the president's calls for normalcy and governors' advice for isolation. Using Arjen Boin's crisis management framework, it argues that effective crisis communication requires clear, credible leadership. The Brazilian president's downplaying of the virus and inconsistent messages undermined public trust, leading to confusion and uncertainty among citizens about whom to believe. The study underscores the importance of credible, timely communication in managing public crises.